Author: Chris Tiru
Perhaps you have followed the trend in business to create an internet website for your business that can be used to supplement your marketing efforts. If so, you have joined the momentum to create a corresponding “place” in cyberspace that can be used to reach customers online. The need for such an internet presence is entirely market driven.
Why Creating Traffic is Important
Internet sales have soared particularly in certain market segments. More than ever, the first place people go to in order to learn about your business is the internet. If they find a well designed website that is full of features, works fast and draws them in, it can be a tremendous tool for promoting your business.
Advertising Outside of the Internet
When you set up a marketing tool outside of cyberspace, the first concern is how will that new marketing effort get noticed. So we are drawn to places where there is already an active traffic of people who would qualify as our customers.
That may mean putting up a billboard where it will be seen by people going to work. That target audience may be the best population to respond to your message. Maybe your business appeals to youth. If so, advertising on television or popular radio stations is a natural place to put your marketing money because the traffic is already there.
How Advertising Online is Different
We have to approach the internet differently. Yes, the traffic is already there but we have to enter the world of cyberspace marketing with a different kind of strategy. Doing so, we can reach the customers who are traveling certain “internet roads” and make sure those roads lead to your website.
Internet Marketing and How it can work for your business
There is a large industry that has sprung up around the need for knowledgeable internet marketing gurus. And yes, it’s a good idea to use their talents. Their successful marketing techniques make sure the search engines put your website in front of the right audience. These talented geeks can put your business website into the flow of web surfers to get you your fair share of that traffic.
How to Promote your Business Website
You don’t have to wait for the internet marketing experts to make your website more successful. If business has made the effort to put that website up, you want to see it start to pay off right away. That is why you should consider some creative ways to drive people to your website from your traditional markets. This way you can educate your current customers, clients and partners about the site.
Ways to do this include..
1) Promote the website at the retail level:
Some creative signage at your retail locations can create some momentum and interest. Customers coming in or passerby get a chance see your exciting new website. People who are more willing to check out a website to easily browse prices and products without the pressure to buy in person.
2) Put the link on all correspondence:
If you have flyers, a magazine or other current means of communications, your URL should always be listed there. Add your URL to your email signature, business cards and all other forms of communication. This ensures your clients, customers and partners get used to associating that website with you as much as they do your business name.
3) Create excitement:
It is easy to operate a business contest from your retail sites that drives people to the website for clues or to claim their winnings. That kind of momentum can create huge surges of traffic through your web site. As a result, this correspondence can lead to a surge of sales and leads.
The modern customer or client is used to seeing the promotion of a website included with other forms of promotion and advertising. You are not “assaulting” your customer base with this information. If anything, when your audience sees that the business has burst into the cyberspace world in a big way. They will be thrilled and as likely to respond with, “It’s about time!”.
If it works for everyone else, It can work for you!
You know how much you depend on the internet to keep you informed about areas of interest and about businesses you like to patron. So you can see it’s good to not only put up a website but let people know that it is there. Telling your community that there are big things there for them to enjoy is doing them a favor as much as it is creating new marketing opportunities for your business.