Identify a Good Autoresponder

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Author: Chris Tiru

How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? Most importantly, how many people opened your followup message?

My point here is that if you have answers to those questions, you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.

Here are some good steps to take to ensure you are getting what you need out of a autoresponder.

 

Compare your autoresponder with those of top marketers

You can’t go wrong with this step! Chances are, the top marketers are using the best in the business. If you don’t want to use the same autoresponder as a top marketers, check out what they’re promoting. A successful marketer may use one autoresponder, but that does not mean others are lacking in quality or services. They also would not promote a product that would make them look bad.

How well does an autoresponder filter emails?

Other observations you might make are related to spam filters. Have you ever gotten an email and seen something like this…”FREE”? This is a good way to beat the spam filters as they won’t read “FREE”. They will read something totally different.

However, it can be time consuming going through your article and finding which words are “danger” words. Finding a simple solution to this can go along way in your marketing efforts. So make sure you find an autoresponder that has a spam rating feature. These features will automatically show you where the “danger” words are in your article.

Another crucial element of e-mail marketing are your statistics.

How many emails are being opened? Can tell you if your subject line is any good or if you did a good job branding your name? If you know your email statistics, you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows an in depth analysis with your followups are also a key element.

What should a followup contain?

Good question. My personal experience suggests directing your subscribers to a full article located on the web. There are some good reasons for this.

  1. You can create an excitement teaser in the followup email and beg your article to be read on the web.
  2. There is also the chance that since you have an article archive online, many subscribers will often read more than just your original article.
  3. Your subscriber might not be interested in one article. With a followup, they may find what they are looking for browsing through your previous articles.
Broadcasting!

So your subscribers are finished receiving their original followup series… now what? Find an autoresponder that allows you to broadcast an update or an offer to the entire subscriber list. Don’t let your subscribers go to waste. This feature is a must!

Remember not to bore your hard earned subscribers. Present them with a problem and offer them a solution! Its that easy.

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